FASHION
Practically, fashion is art, it’s commerce, it’s function, it’s expression.
“Fashion is about storytelling through clothing; it’s about the stories behind them and the ones you create around them. It’s a cultural influence, backstory or intellectual touch point that you can trace back to what you’re wearing. We use it to escape the mundane, to embrace and celebrate tradition. It’s about a sense of history and pride and it embodies a greater sense of purpose than just a garment tossed on to cover bodies.”
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